Wednesday, July 31, 2019
Parliamentary Ombudsman Essay
The Ombudsman deals with issues that had resulted in questions in Parliament. The Ombudsman is the custodian of the Code of Practice on Access to Government Information. Schedule 2 of the Parliamentary Commissioner Act 1967, requires of certain institutions to assist the Ombudsman in disclosing information on request. However there are fifteen exemptions that regulate the release of the information under this Code (Ministerial Accountability And Parliamentary Questions).            The Ombudsman investigates complaints from Members of Parliament that certain information that had been withheld as per the requirements of the Code, was to be revealed. The office of the Ombudsman has to deal with important papers and take decisions by exercising proper judgment. The office of the Ombudsman attempts to resolve complaints before any official action is initiated with regard to them, as such the work of the Ombudsman is informal or unofficial. There are certain restrictions that prevent the active participation of the Ombudsman. In 2005, it was declared that the Information Commissioner was to be bound by the provision of the Freedom of Information Act 2000 and should act within the scope of those provisions. Another drawback is that several departments do not cooperate with the office of the Ombudsman and depict reluctance to accept its recommendations. There was an absence of cooperation between the office of the Ombudsman and other departments in resolving complaints. Furthermore, changes in the activities and role of the Ombudsman are subject to legislation (Ministerial Accountability And Parliamentary Questions).           The Parliamentary Commissioner Act 1967 sets out the job description, powers and responsibilities of the Commissioner. The institution of the Ombudsman is autonomous and       neither reports to the government nor is it a public servant. The Queen on the endorsement of Letters Patent appoints the Ombudsman. The Ombudsman’s responsibility is to inquire into complaints referred by members of the public in the event of their having sustained loss or injustice due to maladministration by the government departments or other public agencies. These complaints have to be forwarded by a Member of Parliament. The complainants have to first lodge their complaints with the concerned department and facilitate the concerned officials to act on the complaint before its transmission to some other agency. Not all matters are dealt with by the Ombudsman, because certain complaints are more appropriately redressed by an appeal to a tribunal or by filing a case in a court of law. Many departments can decide on the basis of their discretionary powers. For instance the Legal Aid Board and the Planning Inspectorate are empowered to take independent decisions. If it can be established that a discretionary decision entailed maladministration, then the Ombudsman can intervene and question such acts of maladministration. The Ombudsman can also investigate administrative decisions taken on behalf of courts and tribunals but not the decisions taken directly by courts and tribunals (Parry, 2004).            The rulings of the Ombudsman are subject to judicial review as in the case of ministerial decisions. In 1994, a court affirmed this important fact in a case. Under the judicial review, it is ascertained if the application of the legislative provisions had been done correctly, while taking a decision. However, the decisions of the Parliamentary Commissioner are rarely subjected to the judicial review process. In April 2004, the High Court rejected a judicial review petition of the representatives of the Equitable Members Action Group, who were contesting the decision taken by the Ombudsman with regard to the regulation of Equitable Life (Parry, 2004). The Ombudsman does not act as courts or tribunals. The Ombudsman’s duty is not to mediate or negotiate as in the case of alternative dispute resolutions. Although the Ombudsman is a distinctive platform for taking important decisions, it is not an alternative in the process of decision making. In R v Secretary of State for Pensions, on behalf of Bradley and others, judicial review was sought due to the refusal of the authorities to provide information relating to pension schemes. In that case, Justice Bean opined that the Ombudsman exercises very wide discretion under which the Ombudsman can permit a public adversarial hearing in order to educe facts. However such discretionary power of the Parliamentary Ombudsman or the Local Government Ombudsman is subject to Parliament discretion (R v Secretary of State for Pensions, on behalf of Bradley and others, 2007).  In the event of the occurrence of maladministration or failure to provide service the Ombudsman intervenes and decides the further course of action to be undertaken for effecting redressal. Despite the fact that the decisions of the Ombudsman are final, the courts can initiate a judicial review on these decisions (Principles of Good Administration).            The Ombudsman comes to the rescue of individuals in order to provide redressal of their complaints against the activities of the government agencies’ activities and other entities. Several types of Ombudsmen are established by legislation. The foremost amongst them is the Parliamentary Commissioner. There are other authorities who act as ombudsmen such as the Health Service Commissioners who deal with complaints lodged against the Health Service and the Local Commissioners or Local Government Ombudsmen who investigate complaints against local authorities. They resolve complaints by making the necessary recommendations to the departments against whom the complaints had been lodged. They can make public recommendations but they do not possess the power to enforce such recommendations. The Parliamentary Commissioner inquires only into complaints, which are lodged by a Member of Parliament. The general public can approach the Local Government Ombudsmen directly or through a local representative. Individuals are initially required to bring their complaints to a Councillor or an MP. Subsequently, if no action is initiated or if the action initiated is unsatisfactory then the complaint is forwarded to the Ombudsman (Ombudsman, 2004).            It is the responsibility of the Members of Parliament to ensure that the general public has access to relevant authorities, in order to secure redress for maladministration or poor service. However, if they fail to get satisfactory redress or action from those mechanisms then they can approach the Ombudsmen (The Ombudsman – who are her customers?).            Ombudsmen can resolve most of the complaints received by them. Efforts have been undertaken in the United Kingdom to attain a general cooperation among several Ombudsmen. There are certain barriers to this laudable objective. Some Ombudsmen are affiliated to the outdated legislative framework, their actions are subject to legislation and there is no direct access. The MPs have to forward complaints to the Ombudsmen if problems arise with public servants. Hence, the citizens need to have direct access to the office of Ombudsmen. There are a number of problems in reforming institutional aspects, in the context of the devolution and decentralization of powers. In the present scenario of multi agency service provision, a coherent complaint handling procedure is urgently needed (The Ombudsman – who are her customers?).            In order to eliminate potential restraints, there should be a Cabinet Office review of the activities and responsibilities of public sector ombudsmen. There should be institutional reform and the legislative framework should be modified to suit modern day challenges with regard to the operational scope of the Ombudsman (The Ombudsman – who are her customers?).            The House of Commons Public Administration Select Committee or the PACS had acrimoniously criticised several departments for maladministration and inefficiency. Some of these departments were the Immigration and Nationality Directorate, the Child Support Agency and the Legal Services Commission. In its report, based on the findings of the Parliamentary Ombudsman, the PACS pointed out a number of shortcomings in government bodies. The report criticised the obsolete IT systems of these departments, their failure and unanticipated delays in responding to questions relating to the Hinduja brothers’ case and the queries raised by the Member of Parliament, Peter Mandelson (Public Administration Select Committee).            The PACS pointed out the failures of administration, departmental apathy and the negative influence of political parties on the administrative process. It also exhorted the Government to respond to the report and initiate immediate action (Public Administration Select Committee).            The Home Office was also criticised for its reluctant and indifferent behaviour towards the Code on Access to Government Information. The Home Office had failed to carry out a decision of the Ombudsman when the latter ruled that the former had to reveal information regarding the number of times Ministers had declared their interests. This was the first time that a government department had refused to comply with the Ombudsman’s ruling. The PACS considered this to be a dangerous development. The Committee criticised the then Cabinet Secretary for failing to disclose the information on the specious claim that it was beyond the purview of the Ombudsman (Public Administration Select Committee).            The Home Office was further criticised for its indifferent response to the Ombudsman’s inquiries and his request for papers that relate to the case of the Hinduja brothers and Peter Mandelson MP. There were several repeated failures to reply to the Ombudsman’s letters coupled with extraordinary delays and the supply of incorrect and unrelated files to the Ombudsman Office. As such, it could be construed as a conspiracy to withhold the called for information and constituted an administrative failure in the Home Office. The PACS had recommended to the Government that it should immediately initiate action to correct such maladministration and to reform the entire Ombudsman system (Public Administration Select Committee).            The number of complaints with regard to tax credits, to the Parliamentary Ombudsman is gradually increasing. Nearly twenty – six percent of the total complaints pertain to tax credits. They fall under three categories, namely, the design of the system, mishandling and failures in handling complaints and unjust recovery of overpayments (Ombudsman says that HMRC is in danger of Getting it Wrong on Tax Credits, 2007).            The designing part of the system is a process which Parliament and the government have to consider. The principles of the annualised system are difficult to comprehend by the individuals. Under the present system, overpayments and underpayments are inevitable and take place despite the best possible administration. This leads to the dissatisfaction among individuals and gives rise to several complaints. Such dissatisfaction and distress are often experienced by the low income group families, who are required to return the debts unexpectedly. In some cases, they may be required to repay the debt after a long period of time had elapsed (Ombudsman says that HMRC is in danger of Getting it Wrong on Tax Credits, 2007).            The British Constitution had provided an important position to the Parliamentary Ombudsman. The fundamental role of the Ombudsman is to provide efficient and productive redress to the complainants against acts of maladministration by the government bodies. In achieving this efficient alternative redress provider status, the Parliamentary Ombudsman requires mutual cooperation between several departments and the office of the Ombudsman. However, the reality is otherwise and resistance and apathy are exhibited by several governments department, while responding to the inquiries of the office of the Ombudsman. For instance, during the period 2005 to 2006 the Parliamentary Ombudsman was compelled to submit a special report when the findings of the Ombudsmen were rejected by several government departments (Kirkhamn, Sep2006).            The Parliamentary Ombudsman submitted a special report with regard to the investigation in to the proceedings of the ex gratia schemes for the British groups engaged by the Japanese during the World War II. The Special Report was submitted to the Parliament under section 10(3) of the Parliamentary Commissioner Act 1967. This report discussed the Parliamentary Ombudsman’s powers and their legal aspects in quite some detail. It also discussed the functions of the ombudsman and its powers in interpreting the inquiry process. It also focussed on the power of ombudsman to investigate acts of maladministration by government bodies. In one particular instance, the Ministry of Defence had challenged the authority of the ombudsman in investigating claims of maladministration against it and held that this constitute trespass into its authority. This Ministry contended that such a prerogative was solely the province of the courts and not that of the ombudsman (Kirkhamn, Sep2006).            This Special Report clearly established the authority of the government bodies and public authorities and the extent to which the ombudsman could conduct investigations into their alleged acts of maladministration. The conclusion to be reached from these developments is that the parliamentary ombudsman has become more or less redundant and does not serve any useful purpose. Moreover, this body cannot compel any government department to comply with its decisions (Kirkhamn, Sep2006). Another drawback with the ombudsman system is that the person, who lodges a complaint, has to wait for a considerable period of time, prior to any decision being taken with regard to the complaint. A number of cases were observed to have been abandoned by the complainants due to this inordinate delay. In comparison, the judicial process is much faster. Moreover, the ombudsman system cannot compel the government bodies to accept its decision. On an average, the time taken to take a decision by the ombudsman, in respect of a complaint, was around two years (Caplan, 2006. P. 203). References Caplan, R. (2006. P. 203). International Governance of War – Torn Territories: Rule and Reconstruction. Oxford University Press. Kirkhamn, R. (Sep2006). Challenging the Authority of the Ombudsman: The Parliamentary Ombudsman’s Special Report onWartime Detainees. Modern Law Review , Vol. 69 Issue 5, p792-818, 27p; DOI: 10.1111/j.1468-2230.2006.00610.x; (AN 21979909). Ministerial Accountability And Parliamentary Questions. (n.d.). Retrieved November 25, 2007, from http://www.publications.parliament.uk/pa/cm200102/cmselect/cmpubadm/1086/108603.htm Ombudsman. (2004). Retrieved November 25, 2007, from In Dictionary of Politics and Government: http://www.credoreference.com/entry/6505736 Ombudsman says that HMRC is in danger of Getting it Wrong on Tax Credits. (2007, June). Retrieved November 25, 2007, from Press release: http://www.ombudsman.org.uk/news/press_releases/pr2007_06.html Parry, K. (2004, June 8). Ombudsman decisions: right of appeal. Retrieved November 25, 2007, from Parliament & Constitution Centre Standard Note: SN/PC/3079: http://www.parliament.uk/commons/lib/research/notes/snpc-03079.pdf Principles of Good Administration. (n.d.). Retrieved November 24, 2007, from http://www.ombudsman.org.uk/pdfs/pga.pdf Public Administration Select Committee. (n.d.). Pasc Attacks â€Å"Disturbing†Evidence Of Government Administrative Failure. Retrieved November 25, 2007, from Session 2002-03. Press Notice No.8: http://www.parliament.uk/parliamentary_committees/public_administration_select_committee/pasc_pn_8.cfm R v Secretary of State for Pensions, on behalf of Bradley and others, (2007) EWHC 242 Admin (2007). The Ombudsman – who are her customers? (n.d.). Retrieved November 25, 2007, from http://www.bioa.org.uk/otherinfo/AnnAbraham-LakemanLecture.pdf Â
Tuesday, July 30, 2019
New York: Demographics and Cultural Differences
State and County Quick Facts 6). Its population density is 10. 94 people per square kilometer. Although the majority of residents can speak English there is still a significant number who cannot use the language. More than eight-hundred different languages are spoken in the city (Schaller 25). In 2010, New York City was comprised of 44% whites, 25. 5% blacks, 12. 7% Asians, and 28. 6% Latino and Hispanics (Sheller 28). Some of the most common languages spoken among other nations are: Chinese, Hindi, Spanish and Arabic, to mention a few. But most importantly, the make-up of the family and communities is what greatly fraternities other nations from white Christian Americans.Variant ethnicities lead to unique religious practices, as Islam, Buddhism, Hinduism and Catholicism have specific features (Cranes & Yang 13). All of this leads to interconnected communities. For example, Asian families are more united and develop closer ties with relatives. This creates communities that support ea ch other better. Social programs must be established which in turn, will increase the quality of common living conditions. Family size is also larger for non-American families because the citizens of the unitedStates rely more on individuality and development of personal characteristics, whereas other nationalities greatly depend on relatives and siblings. This leads to couples having more children, greatly enlarging families In comparison to the American communities. New York City Is also a big Importer of students. The city higher education department delivers about 120,000 graduates to the labor market annually (Schaller 28). Although 27% of Its population have a minimum of bachelor's degree qualifications, there Is a small percentage that still lacks basic education (Schaller 28-30).New York City Is also one of the clues experiencing high level of Income disparities (Sheller 32). On average, In 2005, the annual Income for the rich was $1 88,697 while the poor only earned $9,320 (Schaller 32). This dictates the quality of housing and other services that people can afford. In 2010, there were 3,371 ,062 housing units in New York City, with a home ownership rate of 32. 6% (Sheller 33). In the same year, there were 3,049,978 households Witt an average to 3 people per household. The 2010 per capita income was $31 ,417 and the average should income was $51,270.It is worth noting that 19. 4% of the people were living below the poverty line (Sheller 33-34). Implications of the Diverse Culture New York cultural differences can cause serious challenges in provision and reception of some professional services (Baring 5). According to Baring, differences in languages, perceptions and lifestyles can hinder communication, and the understanding between parties from different cultural backgrounds (5). In this case, health care providers and other professionals would have problems in handling people who do not share common languages.Even after addressing language problems, different lifestyles and expectations can delay service delivery and leave some groups disadvantaged, which is a recipe for social-economic imbalances (Baring 6). This meaner that in order for the prevailing social-economic inequalities to be eliminated from New York City, people have to find ways of enhancing good intercultural communication (Oaten ; Expert 32). Conclusion It is an unfortunate fact, but all the different nationalities and communities are still widely secluded from each other.Each one has a unique belief system, traditions and community make-up (Hero 8). Often, this leads to misunderstandings and discrimination, which is why people should do more research about the culture and norms of other nations. Learning the languages of others or setting up common community centers or social programs would better the relationship and familiarize with other people's values and goals. Works Cited Baring, Ester. Formative View of Language. Methodological Considerations and Conse quences for the Study of Culture. Forum Qualitative Social Research,10. 2009): 5-8. Print. Cranes, Tony & Yang, Finnegan. Asian American Religions: The Making and Remaking of Borders and Boundaries. New York, NY: NYU Press, 2004. Print. Greeters, Lawrence & Cancel, Denizen. Equivalence, bias, and translations methodological issues en Cross-cultural Counseling Research. The Counseling Psychologist, 36. 2 (2008): 188-219. Print. Hero, Rodney. Racial Diversity and Social Capital: Equality and Community in America. Cambridge, United Kingdom: Cambridge University Press, 2004. Print. Mohammedan, Jasmine. Redefining Organizational Cultures. AnInterpretative Anthropological Approach to Corporate Narratives. Forum Qualitative Social Research, 10. 1 (2009): 8-10. Print. Oaten, Matthias & Expert, Judith. Mapping the Landscape of Qualitative Research on Intercultural Communication. A Hitchhikers Guide to the Methodological Galaxy. Forum Qualitative Social Research, 10. 1 (2009): 30-35). Print. Schaller, Laurie. The challenge of researching trust in intercultural cooperation. Forum Qualitative Social Research, 10. 1 (2012): 24-34. Print. State and County Quick Facts. United States Census Bureau, 67. 3 (2012): 1-4. Print.
Monday, July 29, 2019
Art Essay Example | Topics and Well Written Essays - 750 words - 2
Art - Essay Example He is a German painter, sculptor, graphic artist, and poet who spearheaded the principle of Surrealism which embraces unconventional art. One of his works that demonstrated surrealism would be â€Å"Oedipus Rex†, a painting of the hero in the Sophocles’ tragedy. Here one could see a picture of violence, seen through the depiction of the pierced fingers and walnut. The fingers are being speared by a bow-like device used to puncture the feet of birds so as to stop them from flying. However, the fingers do not bleed but the wound looks painful because of the penetration of the sharp object into the hand (Kuspit, D.). With all these said, the meaning of â€Å"Oedipus Rex†painting of Max Ernst is ambiguous, as opposed to the art of the 18th and 19th century. Looking at the painting, I would say that the person whose hand is being pierced is somewhat accepting the suffering he is undergoing despite the pain. Also, the fingers being pierced do not have any traces of bl ood which defies the concept of realism. All these sends contradicting messages that leave its audience wondering what the painter wanted to convey in the piece of art. Deducing Max Ernst’s â€Å"Oedipus Rex†painting and considering the transition of the changes from well-established principles of art to surrealism, I would say that this art attempted to veer away from realism, which is a principle which seeks to represent a subject matter truthfully. I would say so because though at first glance one would be able to immediately see suffering as a main subject in â€Å"Oedipus Rex†, one would start to see the irony of the scene when one looks closely on the details such as the pierced hand and fingers without any blood gushing out of it which is unrealistic. Aside from that, I strongly believe that Max Ernst tried to veer away from the confines of past artistic views of symbolism because he used strange symbols in his painting such as the walnut, birds in a box , bird with a horn, and a window which does not comprise of unified whole meaning. Also, Ernst’s bizarre painting resisted standards of rationality in such a way as the elements used in the painting could mean so many things because of its complexity. However, basing it in the predicament Oedipus was going through, the Sphinx actually refers to Oedipus himself giving the painting much depth as compared to works of art that embraces realism. On the other hand, the walnut refers to Hamlet’s statement, â€Å"O God, I could be bounded in a nut-shell, and count myself a king of infinite space, were it not that I have bad dreams" (Hamlet, II.2.247). The bird refers to Ernst pet cockatoo when he was a child which happened to die the same night his sister was born (Kuspit, D.). With all the complex symbolism Ernst used, one would only need to dig deeper into the elements of the painting in order to understand what he is trying to say. After studying Max Ernst’s â€Å" Oedipus Rex†, I would say that there is a huge change in his art as compared to the art in the 18th and 19th century wherein there are certain forms and styles being followed as opposed to the free flow of ideas and emotions being depicted in in â€Å"Oedipus Rex†. Though it is harder to understand, I would simply say that aside from it requiring a different kind of intellectual
Sunday, July 28, 2019
Law of Evidence Essay Example | Topics and Well Written Essays - 2500 words
Law of Evidence - Essay Example This has to be done through the finding of credible evidence that proves beyond doubt that the accused person is indeed guilty. The decisions that have been made in recent years where there has been no sufficient proof from the prosecution to show that the accused individual is guilty of the crime committed have been influenced by the one golden thread rule. While this rule is still one of the most paramount in the justice system, it has come to be put aside in many cases because of the fact that many of the courts have been under immense pressure to get rid of a many cases as possible in the shortest time available. This has ensured that the quality of the evidence provided in court before a verdict was reached has been eroded. Because of this, it can be said that some of the individuals who have gone through the English justice system and have been found guilty may indeed have been sentenced falsely. If this is the case, then the gravest violation of justice by the courts may have taken place and more needs to be done to ensure that such gaps in the criminal justice system are sealed to help boost public confidence in it. ... Instead, it has been declared that it is a means through which the truth can be found, despite the fact that the truth is something that can be considered to be relative. The truth according to one individual may not necessarily be so to another and this has led to the almost total disregard for the correct and thorough examination of the evidence at hand. Judges, who are supposed to be impartial referees, have come to be directly involved in the cases because of the pressure that has been put on them to show as many results as possible; disregarding the fact that the judges have to be impartial in order to perform best. One of the biggest failures of the criminal justice system has been the absolute absence of any meaningful sanction for its failure to meet schedules.2 In addition, this lack of sanction also extends to the failure to make proper disclosure and to ensure that all the witnesses named appear at court. One would go as far as to state that the definition of finding the t ruth, according to the criminal justice system is not the seeking of the answers concerning the case, but has in reality turned into a bid to ensure the securing of a conviction as speedily and as cheaply as possible. The need for speed as well as the reduction of the expenses of the trials, while seen as being economical is among the reasons why the criminal justice system is failing to deliver justice as it should. An example of this scenario is the Woolmington case where at the trial the judge informed the jury that if it was convinced that Woolmington killed his wife, then it was up to Woolmington himself to convince the jury that the shooting was an accident. When Woolmington gave evidence, he admitted to shooting his wife but said
Saturday, July 27, 2019
Product Launch Research Paper Example | Topics and Well Written Essays - 250 words - 1
Product Launch - Research Paper Example In addition the product launch plan contains the following elements; product description and positioning, market target and needs, market potential and growth, a SWOT analysis on both countries, domestic and international competition, marketing objectives and strategies, pricing, marketing communications, distribution strategies, financial reports, and the marketing research on the plan. Kudler is offering catering to its service line. The company will offer catering at all locations in Canada and in Italy. Catering will be available to businesses and private households for events of all kinds and sizes. The catering will include fresh products from the bakery, deli, meat market, and produce department as well as shelf items within the store. The catering items are made to customer order and the customer will work closely with the catering department to create innovative ideas for parties and events. Kudler is offering catering, which is classified as a service. Kudler will provide the best service in the catering industry. Catering services face tough challenges because they provide food and servers to many different types of events. These events include birthday parties, weddings, and many other types of events. Also, the size of these events presents a challenge because the larger the event the more pressure on Kudler to provide great service and food. Kudler believes offering catering will create more marketability of its specialty products to new consumers. A consumer or business that purchases catering products from Kudler helps promote the products to other potential consumers. This word-of-mouth helps Kudler gain new potential customers by increasing the awareness of the specialty products offered. This consumer channel will help link in new customers by letting them taste the specialty products available. People can taste the products at such events without
Analytical report Assignment Example | Topics and Well Written Essays - 1750 words
Analytical report - Assignment Example Therefore, mobile telephony technology can be adopted by an agricultural organization due to the various reasons from the analysis be discussed below. The paper will seek to analyze mobile telephony technology in the agricultural sector. Mobile telephony in the agricultural sector can be defined as a process through which farming information services is provided to farmers. This information is provided to farmers who have access to mobile phones. Relevant information provided to farmers include: weather forecasts, product market prices, farming techniques and farming information in general (Rouvinen, 2006). In the process of analyzing agricultural mobile telephony, it is important to know: its advantages, disadvantages, impacts and usage. To begin, Agricultural mobile telephony services is a very easy tool to use and has greatly transformed the operation between producers and consumers globally. In order for a farmer to use this technology, a mobile phone is needed. The mobile phone must first of all be connected to a terrestrial network to enable communication. Moreover, internet accessibility by these phones usually plays a vital in providing additional information. To start using the service, one is required to s ubscribe to the agricultural service on their mobile phones. For example, a farmer can send the word ‘agriculture’ to a number like 211 in order to gain access to the variety of services provided. The farmers can then go ahead and choose their area of specialty. Since agriculture accounts for a large employment population in the rural sector, an agricultural company can effectively use this technology to address various issues that faces the rural agricultural sector such as poor farming methods. The company can benefit from this technology economically in form of investments because of the various advantages that comes with it. For example, the use
Friday, July 26, 2019
Contempory Issues in Business Essay Example | Topics and Well Written Essays - 1750 words
Contempory Issues in Business - Essay Example Virgin Trains is known for its reliable, fast, and quality trains not only in the past but today as well. Moreover, it is now considered to be one of the most trustworthy and experienced train companies operating in Britain (Virgin Trains. 2005). Technology Used by Virgin Trains Virgin Trains is a perfect example of a business organization which has made use of technology in the most efficient manner. It has employed quite a few types of technologies to improve its areas of functions. Tilting technology employed by Virgins Trains has resulted in tremendous amount of boost in speed, thereby considerably reducing the journey times between different places on West Coast Main Line. Virgin Group is making the use of tilting technology in all of its upcoming models. Virgin Group has signed a contract with ALSTOM Transport, a French multinational company, to manufacture tilting trains for the West Coast Main Line. Virgin Trains also uses another interesting and highly interactive technology of Wi-Fi that allows passengers to swiftly access wireless internet on their laptops or electronic handheld devices while travelling on the train. In addition to that, Virgin Trains has opted for GOSS iCM (Intelligent Content Management) as its Web Content Management System. The installation of this intranet system has facilitated the utilization of Web 2.0 Applications which provides information related to weather, signals, train departures and arrivals. Virgin Trains has also been successful in developing a hi-tech system on its trains and stations such as Birmingham New Street. This system comprises of boards which display the departure and arrival times, and get automatically updated through the tracks on a live basis, thus exhibiting the effectiveness of Real Time Technology (GOSS, 2012). Impact of Technology on Virgin Trains When Virgin Trains executed its first project of implementing tilting technology in Advanced Passenger Train, the news promulgated around the world and t he company’s status enhanced with the word of mouth marketing done by the passengers. This technology also helped Virgin Trains in enhancing its relationships with Fiat Ferroviaria and ALSTON, the two gigantic corporations that had formed a mutual enterprise to supply tilting services to the models of Virgin Trains. They completed their first project of Virgin Trains which was quite a huge success for the company and at the same time proved a strong opponent against other high-speed trains in the country (Lagandijk et al. 2005). Use of wireless internet over the board has also enabled Virgin Trains to mark out their separate identity and has also proved to be a way of gaining greater market share by targeting business travellers who find this service very useful (BTN, 2011). The decision to setup Web Content management System (WCMS), which functions as an interactive Intranet has instilled the company with the components of social networking. In this manner, the improvements made in the online availability of information have certainly yielded positive results for the company. The transfer of data to the online system has resulted in more efficient use of time and resources for the organization with reduction in paper consumption and red tapes as well. There were several technical issues particularly related to communication associated with the traditional legacy notes system of Virgin Trains. However, the installation
Thursday, July 25, 2019
The growth of new media has changed the way media products are Essay
The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet, - Essay Example To understand this further, I supplement my discussion with reference from combined cognitive behavioral theory in communication and mass media. In this essay, I will be discussing the importance of cognitive and behavioral approach in creating a successful message direct to the audience, which must have been the case Apple used in order to generate future substantial market share particularly in urban populations in Asia. In this paper, I am able to argue that the advancement of effective communication channel from the new media creates a successful integration of information, which makes cognitive and behavioral appeal so appealing and effective. Cognitive and Behavioral theory Cognitive and behavioral theories have their focus on psychology of individuals. Marketing products is remarkably about trying to understand customers’ behaviors, especially on their buying behaviors. These are all observable activities that marketers for many years considered important information pr ior to creating product or service offerings. These can all be measured or observed as behavioral psychology focuses on observable behaviors (Feldman, 2006). However, down deeper in understanding what are the things going on prior to a certain behavior, some experts believe that customers or people in general have internal mental processes, so this is the point of cognitive theory (Feldman, 2006). One therefore could not be able to understand the internal mental processes within a person, unless a certain behavior which is believed to be a certain output is observed. Marketers for many years have tried to understand the complex human behavior in order to integrate product or service offerings that have messages to make sense with its target audience when already out in the market. However, today, companies like Apple Incorporated have been trying to create a need for their product and service offerings for the belief that there must be something unconscious needs in everyone that re quire to be unleashed, which could only be realized when a person finally would come to consider seeing something to motivate such unconsciousness. Sigmund Freud believed that our behavior is motivated by the unconscious, a part of us that we are not actually aware (Feldman, 2006). Apple Incorporated in its goal to innovate possibilities tries to impress us with its fresh innovation. We can actually live without smartphones, but Apple is trying to reach such unconsciousness in us, by creating it to a point that we must live to a necessary luxury. Apple is therefore successful in creating a need for its product offerings, as its innovation has become one of the leading products out in the market today. Apple therefore has been successful in reaching the unconscious part in its prospective and target customers, in a way that could be proven from the actual behavior of consumers towards its product offerings, but this could be applicable in other parts of the world somewhere, for the m ean time. In Asia, the potential market such as Indonesia and India are still price conscious and would be willing to invest in products that could satisfy such criterion, but it cannot be denied Apple has become a personal choice even if the price of its offerings was not comparable to other related products in its industry (Arakali and Master, 2012). In this case, I am trying to construct the idea
Wednesday, July 24, 2019
River Island Strategic Marketing Report (Russian Federation) Research Paper
River Island Strategic Marketing Report (Russian Federation) - Research Paper Example Conclusions 14 Works cited 15 Name of the student Name of professor Course name Date River Island Strategic Marketing Report (Russian Federation) 1. Introduction & Overview River Island is one of the renowned and popular high street brands that operates internationally and has its stores in different countries. This company is headquartered in London and has its presence in many countries, including, many European countries, Russia and the countries in the Middle East. The company has a strong brand presence in Russia due to several factors; the rising interest of the Russian customers in international brands, the quality of products offered by the company and affordable range of prices (Karadakis, Kaplanidou and Karlis 175). Certain subtle changes are visible in the characteristics of the Russian market for consumer products. In recent years, Russian customers are becoming more interested in consuming products of brands have an international presence. This provides the opportunity t o the global brands to increase their operations in Russia (Bacon, â€Å"Reaching Russia’s lucrative layer†). River Island is considering certain strategic changes in order to utilize the new developments in customers’ preferences (Riverisland, 2013). ... River Island provides a good opportunity to make a marketing analysis of the company and develop a marketing plan that would help the company to make further progress in its growth path. 2. Marketing Audit Macro environment Analysis – PESTLE PESTEL analysis of Russian Federation would help in understanding the external macroeconomic environment of the country. This would facilitate understanding of the strategies and business policies of the company. Political Economic Social Technological Environmental Legal Internal conflicts Corruption Different political divisions External conflicts with several powerful economies; like the USA and the UK Rich natural reserves Export oriented economy; depends on export of oil and natural gas One of the largest GDPs in the world in terms of size of GDP Volatile exchange rate High price inflation Unequal income distribution Low foreign direct investment Higher proportion of skilled work force than unskilled work force Diversity in work force is high Presence of social unrest due to diversity in workforce as well as political diversities Existence of class divisions and social discrimination Low level of life expectancy Russia has strong industrial background Possess some of the most powerful scientific research frameworks in heavy industries and defence sectors (Carlsen and Andersson 86) However, IT communication processes are not well developed in all regions within the vast expanse of the country (Helms and Nixon 220) Displays low awareness regarding environment and ecology Industrial activities within the country creates various environmental concerns Unfavourable climatic conditions can sometimes act as barriers to trade Wide geographical territory is sometimes unmanageable New legal obligations Laws
Tuesday, July 23, 2019
Pestle analysis Coursework Example | Topics and Well Written Essays - 1250 words
Pestle analysis - Coursework Example Pestle analysis Political factors compose the stability of political environment and policies of political parties and movements in the in the area of business operation. Political factors can interfere with aspects that directly affect business. For example, they can influence tax policies or government’s engagement in trading agreements. A firm should examine the political factors in order to identify opportunities and risks in a particular market posed by the political factors. Forecasting and planning can always be modified with comprehensive knowledge of these factors. Economic factors include economic growth rates, employment levels, unemployment, costs of raw materials such as petrol and steel, interest rates and monetary policies, inflation rates and exchange rates. These factors directly affect business. Despite varying from one country to another, these factors are highly susceptible to change. For example, the economy undergoes a series of fluctuations that are linked to booms and slumps in economic activity. During boom, almost all firms gain while most firms lose out during slump. A comprehensive study on economic factors can enable a business to gain insight on the risks involved in particular market and decide whether to take the risks and expand to the region. For example, a proper examination would reveal whether economic conditions are right or not. If they are right, the risk involved will subsequently be low, and the firm may incorporate these favorable in its forecasting and planning.
Monday, July 22, 2019
Business, a Practical Introduction Essay Example for Free
Business, a Practical Introduction Essay 1. Scarcity increases the demand for a product, and increases the price that consumers are willing to pay for it. Scarcity of an item allows a seller to raise prices, while a surplus of an item means prices will decrease. 2. Macroeconomists would be concerned with issues such as job growth and unemployment, growth in industrial production, and the consumer price index. 3. Under a socialist economic system, businesses and industries can be state-owned or privately owned, depending on the country. 4. A downside to capitalism is the issue of income inequality. There is a considerable difference between the highest and lowest incomes, as indicated by the 2010 income information reported in the textbook for this course. Median pay for a chief executive of a company whose stock was listed on Standard and Poor’s index was $9 million. Median pay for private sector workers was $40,500. 5. The model of perfect competition was created by Adam Smith. According to Smith, in perfect competition, the market has many small sellers who sell interchangeable products to many informed buyers, and no seller is large enough to dictate the price of the product. 6. The term consumer sovereignty is the idea that consumers influence the marketplace through the decisions of which products they choose to buy or not to buy. 7. The business cycle runs through a pattern of expansion, peak, contraction, and trough. Expansion, when economic activity speeds up, is triggered by a rise in investment spending, government spending, or exports. 8. Deflation is defined as a general decline in the prices of most goods and services. 9. An economic bubble is a situation in which prices for securities, especially stocks, rise far above their actual value. 10. TARP is the Troubled Assets Relief Program, signed into law in October 2008. This $700 billion program was created to purchase bank assets in order to strengthen the financial sector. This was outgoing President Bush’s last â€Å"screw you†to the people of America. It might have worked to stabilize the banks if the amount was double, and if it offered relief to businesses as well.
History and Culture Essay Example for Free
History and Culture Essay Too long the country has been deprived of its national pride and independence. By 1911-1912, the foreigners were everywhere. The best way was to use them as sponsors for our changes, and let them call me â€Å"a dictator [corrupt and †¦ brutal] surrounding himself as soon as he could with some of the most despicable Chinese agents of the old regime; favoured [†¦] by foreign financiers [in the lust for] money and power and the means of extravagance and debauchery. †This year, the things are really disastrous. Chinas foreign debt reaches 900 million taels. The dynasty has gone bankrupt undertaking expensive reforms of the governmental administration, military and educational system. The new regime followed the West in the enchantment with democratic elements of constitution, representative assemblies, separation of governmental powers, and political parties. On my side, I was more interested to pacify gentry and to centralize state power having been dissolved after foreign intrusions and imperialistic affairs. For me as President, therefore, the prior task is to obtain the loan from the Four Group Powers in order to keep a strong and obedient military resource to establish the right type of government. My fame played to the benefit of the task. I do remember how Dr. Morrison, the then political adviser to the Chinese Government, was trading with Mr. Crisp, the head of the firm of C. B. Crisp Co, about the loan to pay for our administration needs this year, in 1912. We needed it badly in order not to depend so greatly on the Four Power Group, not to speak about Russia and Japan with their greed in regard to concessions. Then, the last persuasion for the â€Å"hard nut†Crisp to lend us ? 10,000,000 was delivered by Morrison in the words about my dictatorial position being the â€Å"benefit†of China. I am afraid, though, that we will have to owe the Four Group Allies ? 500,000,000, at the rate of ? 100,000,000 a year, not to forget about Japan and Russia trying to cut the fattest pieces of our cake in terms of territory, commerce and politics. Now I shall speak about my plans for the future. I really want to establish a â€Å"no-squeeze policy. †I believe that the modern Chinese state and nation should be centralised. The first step to do is to preserve the capital, thus, the centre of administrative authority, in Peking for the whole period of my office of President. Second, as I have never been a republican, I think about establishing a sort of a military dictatorship. I was often called the â€Å"strong man,†â€Å"a reputed reactionary,†and â€Å"arbitrary, tyrannical and self-indulgent†by my contemporaries, and, no doubt, I will be labelled like this by later researchers. My political opponents from the Kuomintang went even further referencing to me as nothing more than â€Å"[t]he fat bewhiskered general†. But even they can not deny that it was I who could build a strong army and placating fighting camps. That is why, in my opinion, there is no need to let those wordy democrats to spend time, effort and money on elections and the qualifications of voters. Let me stay â€Å"the strong dispenser of law and order†identifying the course of state policy by myself. Consequently, I plan to get rid of those tries to establish â€Å"popular sovereignty in the form of political parties and representative assemblies. †I watch them reorganising Sun Yat-sens Revolutionary Alliance into the Guomindang, or Nationalist Party, to dominate National Assembly after its election in December, 1912. I know that the trifle show with democratic elections for National/provincial/county assemblies could jeopardise the institute of centralised power I am planning to introduce. Later on, I will force the National Assembly to elect me as president for a long term, better for five years. Then, I will kick the Guomindang from the parliament because they are likely to assume too much political weight. The best solution will be also to dissolve all the assemblies that resemble a boiling pot, so â€Å"risky and messy†they are. Finally, I will do my best to consolidate all the state power in the hands of one person, and that person would be I. The best form to centralise power is monarchy, how ever discredited it has become. How about the British or Japanese constitutional model of the Emperor co-existing with the parliament? Lately, the title of â€Å"Grand Constitutional Emperor†has occurred to my mind as the best definition of the political system I want to achieve. Reanimating Confucianism as a state religion, there would be a chance to resurrect also the ideology of monarchism and to get back to traditional values, seeing also to the better economic and education opportunities to provide the nation with wealth and development. Bibliography Bowman, John S. , ed. Columbia Chronologies of Asian History and Culture. New York: Columbia University Press, 2000. Cantlie, James, and C. Sheridan Jones. Sun Yat Sen and the Awakening of China. New York: Fleming H. Revell, 1912. Croly, Herbert. Willard Straight. New York: The Macmillan Company, 1924. Eastman, Lloyd E. â€Å"The May Fourth Movement as a Historical Turning Point: Ecological Exhaustion, Militarization, and Other Causes of Chinas Modern Crisis. †In Perspectives on Modern China: Four Anniversaries, edited by Thomas P. Bernstein et al. Armonk, NY: An East Gate Book, 1991, 123-138. Hyndman, H. M. The Awakening of Asia. New York: Boni and Liveright, 1919. Leang-Li, TAng. China in Revolt: How a Civilization Became a Nation. London: N. Douglas, 1927.
Sunday, July 21, 2019
Web Catalog Revenue Models Media Essay
Web Catalog Revenue Models Media Essay The web catalog revenue model is essentially an electronic version of the traditional catalog-based retail revenue model. This traditional model has been in existence for over one hundred years when catalogs of goods for sale were mailed to prospective buyers. Creating familiarity with a name or branding the goods has been an important factor in establishing reputation and creating strength in the name to attract potential customers. The web catalog model was formed through the evolution of the information era. With the advent of the internet and its increased availability, printed catalogs have been either completely replaced or supplemented by a digital online catalog reaching a wider audience in a shorter space of time. Just as the traditional catalog-based model, also known as the mail order or catalog model, allows buyers to order via mail or telephone, the web catalog model allows buyers to place their orders through online forms on the website or by telephone. Computers, electronics and household appliances capture a large part of online sales through web catalogs. There are many businesses that operate solely on the internet which use the web catalog model. Amazon.com is one such business that started off as an online book retailer but has since expanded into other markets such as music, clothing, toys, tools and much more. The web catalog model meets its challenges with customers who are not willing to send their personal information across the internet. Many internet users are fearful of their information, particularly credit card information, ending up in the wrong hands. How safe is their information in the hands of an online business? Although this fear has decreased considerably in the past ten years, this will always be a concern because as security improves, so does fraud and hacking. Digital Content Revenue Models Online businesses that use the digital content model either own or have the rights to this digital content, whether it is words, numbers, pictures or videos. Generally they offer some sort of subscription that allows a customer to access the content along with additional services such as full-text searching of various types of information. Digital copies of published newspapers, journals and magazines are sold or subscribed to and are sent to customers in various ways. The daily newspaper may be sent directly to a subscribers email address. An additional service may be applied where only topics that the subscriber is interested in are received. Legal, financial, corporate or government information may be periodically downloaded or mailed on a compact disc to subscribing businesses that need to update their records for their own reference and research. This revenue model allows companies to save time and money because digital information does not need to be printed or delivered. Advertising-Supported Revenue Models This revenue model generally offers free information or entertainment along with advertising messages which has been most apparent in television, radio and newspapers. Through the generation of revenue from advertising, such organizations are able to continue their existence. Advertising on the internet has its ups and downs and confidence in this model has not been very high in recent years. There was a lapse in this market between 2000 and 2002 and companies are only now beginning to show a increased interest in advertising online. One major problem with advertising on the internet is the fact that there are no specific measurements for charging for the service. How would a company know if they are charging too much or too little to run an advertisement on their website? Another problem is that not many websites have a wide enough viewer base that would encourage advertisers to place advertisements. How would an advertiser know that their message is reaching their target market? The website would have to collect demographic information from visitors in order to prove this. Visitors of websites are not always willing to provide such information due to concerns about their privacy. Web portals, Web directories and search engines make use of this model by taking advantage of the information they receive from visitors. Because visitors use these types of sites as a means of accessing other resources on the internet, information on what they are interested in is captured and advertisements of a similar nature can be displayed alongside the resources they are accessing. Newspapers have expanded into an online existence where they either offer all of their printed content on their website or just parts of it. There are concerns that the online version may reduce sales of the printed newspaper but the fact is, the advertising reaches a larger audience and there is greater exposure of the newspapers name. Advertising-Subscription Mixed Revenue Models Magazines publishers have been making the most use of this revenue model for many years now. They generate revenue through a paid subscription service that periodically delivers magazines to viewers and through some advertising. This model uses a lot less advertising than the advertising-supported revenue model. With the concerns of the online newspapers reducing the sales of printed newspapers, some newspaper publishers have found that adopting this model on their websites can help in making more use of their online resources, earning more revenue. They would generally offer some parts of the newspaper for free while other parts and features are only available to subscribed customers. For example, a non-paying viewer may be able to read todays news but cannot access articles prior to today. A subscriber can make use of all the content and may be able to use a search feature that would allow them to find archived articles of interest. It is common for magazines and newspapers to use different revenue models for their websites and their printed content. This helps maximise the generation of revenue for these companies. Fee-for-Transaction Revenue Models Businesses that use this revenue model offer services which they charge for based on the size of the transaction. This model has shown much success on the internet through travel agents, vehicle sales, ticket sales, financial services and others. By providing these services online, companies are able to remove the human agent as the intermediary (known as deintermediation) and introduce a website as the new intermediary (known as reintermediation). Fee-for-transaction revenue models generally generate revenue through the earning of commissions. The larger the transactions, the more they earn. Using this model on the internet offers some flexibility that businesses can take advantage of such as lower overhead costs and the ability to earn some extra revenue through some level of advertising. Fee-for-Service Revenue Model This revenue model is also service-based but instead of charging based on the size of a transaction, companies charge based on the value of the service. Some examples that make use of this model are professional services such as accounting and legal consultancy, streaming video services and online gaming. All of these examples charge a fee based on the service that the customer accesses. Recommendation for Cricket E-Zine The most suitable revenue model for the Cricket E-Zine would be the advertising-subscription mixed revenue models. By utilizing the flexibility of this model, the E-Zine can generate its main income through subscriptions without having to rely on financial support through heavy advertising. It is more desirable to have a magazine that offers more useful content with less advertising. A virtual community, or online community, is quite simply a method of meeting and interacting with people through the internet. The internet facilitates communication among its users where they talk about topics that interest them where they may share and receive information. By communicating and building acquaintances, interests are maintained and as users keep this alive an online community is established. There are several forms of virtual communities. Chat rooms, email lists, social networking, forums and blogging are some of the more popular forms. In defining the different forms of communities, we can identify possible options for use with the E-Zine and select a suitable combination that would add value, promote and attract subscribers. A chat room is a website that allows people to send and receive messages in text in real-time. Usually a chat room is based around a particular topic that multiple people can participate in. Plain text chat rooms now incorporate voice and video that help enhance the experience. Getting people from different parts of the world to meet online and collaborate at the same time can be a major problem because of the different time zones. Email lists overcome this problem since it allows a person to receive and respond to a message at a time convenient to them. Although emails can go back and forth within minutes, this method of communication is probably not best for a conversation. Emails are suitable for getting large amounts of text, files and other information to lists of people. A social networking site allows members to create a profile that shares information about themselves. Each member can connect with their friends, family and acquaintances and keep them in a friend list. Connected members can then see each others profile. As members reconnect with past friends and family, their social network becomes larger as they bring together contacts from the past and present while connecting with new people. Social networking sites are useful for word-of-mouth promotion. Businesses use this type of networking because the connections between members are so intertwined that information reaches a large audience without great effort. An online forum is a site where people discuss topics of interest through consecutive text-based messages that are posted by forum members for forum members. These messages can stay posted for many years as the site owner sees fit. Forums are widely used for receiving feedback, solutions and opinions from users who have experience, skills or knowledge on the relevant topic. They are usually monitored by forum administrators who keep messages from going off topic by either removing irrelevant messages or offering guidance to forum members. Forums are a great way of creating a large archive of information from people all over the world. Because of their longevity they become an excellent source for primary research. A blog, like a diary, is a journal of events, experiences or opinions except it is written online for others to read. Businesses may use a blog to keep their customers informed on what they have been up to, current activities and what they can look forward to. Although blogging is one way communication, there is usually an area for readers to make their comments. These comments are essentially a forum for discussing the particular blog. A blog must be properly maintained because once it is read, interest starts to diminish. Effective blogging is a great way to spark interest in new readers and attract a sort of fan-base, which is a good marketing technique. All of these virtual communities can be useful in different ways to add value to the E-Zine but the effects versus the efforts are variable. Conversations that can develop in a chat room may not be relevant to cricket or the E-Zine and could become useless to the magazine. One way a chat room could be used in this application is to provide assistance to subscribers or to encourage a potential subscriber to take the final step in signing up. The chat should generally be lead by staff of the E-Zine to ensure the chat rooms are made useful and not abused. Email lists are an excellent way of reaching out to people who have an interest in cricket. Recipients of these emails have signed themselves up to receive cricket information. This offers a direct tap into a group of people who are definitely interested in the sport. Certain types of information and promotions can then be sent with confidence knowing that people would be more receptive to the messages. Social networking sites are useful for boosting online presence and getting traffic to flow to the E-Zine website. It is easier to direct traffic than to create traffic. Because social networking sites are generally high traffic sites and information flows far and wide, it is easy to tap into this network and spread messages that bring attention to the E-Zine. It is positive promotion that has no geographical boundaries. Including a forum within the E-Zine website helps create its own online community The E-Zine Community. Subscribers and forum members can communicate with each other about the sport and similar topics while forum administrators maintain the relevance of comments. A forum is an excellent place to gather informal feedback that would help the E-Zine improve its operations and create special offers that would attract subscribers. Blogging may be most useful to the E-Zine during important times within the cricket world. For example, having a blog during the Cricket World Cup would spark interest for site visitors who come across these posts that may lead to an interest in the E-Zine. The best combination of communities that should be used for the E-Zine is the email lists, social networking sites and a forum. The chat room and the blogs could be used as secondary options but they would not play a major role in the promotion of the E-Zine.
Saturday, July 20, 2019
There Should Have Been a Warning :: essays research papers
Tsunamis are rare in the Indian Ocean, which has no system for detecting then and alerting those in danger. Scientists do not have the equipment to tell when an earthquake has created a tsunami. The first notice of the earthquake that anyone at the Pacific Tsunami Center received was a computer-generated image set off by seismic sensors at 2:59 p.m. on Saturday. Hawaii has warning sirens, and the weather radio network of oceanographic administration to carry tsunami warnings. Any country that has experienced a tsunami recently or that may be hit by one need some kind of warning system to protect their people.      Although Sri Lanka is not part of the Pacific tsunami warning system, some officials at the Hawaii station were informed that a tsunami could be developing. The officials then sent a message to Sarath Weerawatnakula, the director of Sri Lanka’s Geological Survey and Mines Bureau. Weerawarnakula said that his organization received an alert from â€Å"international bodies†about the quake. He also stated that it took time to decipher the meaning of the message, and then it was too late to get out a signal. He said that sometimes warnings could be made, but not this time. There is no reason why someone could warn for one tsunami, but not the next one. Even if the signal is late, at least some people will be able to get away. The citizens of Sri Lanka have the right to know that a tsunami is coming; the officials should not hold this information from them.      A summit has not decided to create a tsunami early warning system for the Indian Ocean. The high-tech equipment could detect tsunamis that are still miles out at sea. The system works in a simple way. A pressure sensor sits on the bottom of the ocean and measures the weight of the water above it. If a tsunami passes overhead, the pressure increases and the sensor sends a signal to a buoy that is sitting on the sea surface. The buoy then sends a signal to a satellite, which alerts a manned early warning center. Official then send out a warning to various countries that are in danger.
Friday, July 19, 2019
Computers Evolvement in Education :: Technology in Education Essays
Computers Evolvement in Education Picture rows of students all of different ages, having different knowledge and scholastic aptitudes, all in one classroomà ¤with one teacher. This is the late 1700s when the teacher was the sole manager and source of knowledge in the classroom. Not until two hundred years later in 1951 did the slightest bit of outside technology enter the classroom when the television was first used as a classroom instructional aid. In the middle of the Cold War, President Eisenhower passed the National Defense Education Act of 1958, bringing more money into the countryÀs schools to purchase new technology such as mainframe host computers. The problem was that many school systems were stuck to their ways, and insisting on continuing use of the 1700s-style instructional teaching method. President Kennedy further supported technological advances with his 1963 Vocational Education Act. Teachers and schools again rejected technology, refusing to include the expensive mainframe and minicomputers into their lesson plans. It is surprising that computers ever got as far in education as are they are now. Two years later, in 1965, the Elementary and Secondary Education Act was born, giving public schools enough money to put the computers in all schools, but unfortunately, not in the classrooms. Computers were used primarily in administration and counseling offices at that point, not addressing the studentsÀ instructional needs. President Richard Nixon decelerated the countryÀs advances for technology in the classroom. During his presidency numerous programs designed to give more money to the nationÀs schools were cancelled. Host computers at this time were also rejected in the school systems, as they were seen to be unnecessary classroom components. After all, what more information do students need besides that given to them by their teacher? In 1975, about six years later, some schools across the nation finally were beginning to use mainframe and minicomputers, rejecting personal computers (PCs), which were steadily increasing in use and popularity outside the classroom. Apple Computer Company even donated Apple I PCs to schools that year in efforts to market PCs to primary schools.
Colonialism and Imperialism - European Invasion Depicted in Heart of Darkness :: Heart Darkness essays
The European Invasion in Heart of Darkness   The viewpoint of the European invasion of Africa, as seen through the eyes of Marlow in Joseph Conrad's Heart of Darkness, takes a dramatic turn. At first, Marlow sees through the European viewpoint, where the invasion is a heroic attempt to tame a mysterious culture, while reaping the rewards of the ivory trade. The descriptions of the natives are inhuman, monstrous and fearful. The shift in perception occurs as Marlow begins to see through the eyes of the natives. The result is compassion for an ancient civilization that is very much human in there fear of being conquered. Part of Marlow's European viewpoint stems from people he respects. From his " excellent aunt's" Christian viewpoint, there is a duty in " weaning those ignorant millions from their horrid ways"(Longman, P.2199). Marlow becomes influenced by the members in the partnership mostly concerned with obtaining ivory " I also was a part of the great cause of these high and just proceedings"(2202). The European viewed conquering the ignorant and using their ivory for wealth as heroic. The description of he manger's office walls contained "a collection of spears, assegais, shields, knives was hung up as trophies"(2208). In addition, the mission of Kurtz becomes " a very important one, in the true ivory-country, the very bottom there" (2204). Here the European viewpoint of invading Africa is heroic verses horrific. Through the description of hoe Marlow first view the natives; there is an expression of fear felt toward the uncivilized race not viewed as human. After the death of Marlow's African helmsman, Marlow question his sorrow for the loss for a " savage who was no more than a grain of sand in a black Sahara"(2227). In addition, when approaching Kurtz, Marlow's fearful description of an approaching native is " Some sorcerer, some witch-man, no doubt! It looked fiend-like enough" (2237). The fear of the unfamiliar culture unfolds with " mysterious niggers armed with all kinds of fearful weapons"(2204). In this viewpoint, fear is the European excuse for the invasion. The shift in Marlow's perception towards the natives develops as compassion for the fear Europeans have inflicted occurs. Marlow sees though the eyes of the natives with " The glimpse of the steamboat had for some reason filled those savages with unrestrained grief" (2221). Unfolding is the discovery that the savages are human after all.
Thursday, July 18, 2019
Learning Denied Essay
Controversy over the special education of apprentices with learning inability into usual classrooms provides substantial evidence in favor of special education. Although the heated debate which has risen over the pros and cons of special education remains intense, arguments supporting special education tend to outweigh those against special education. Protesters of special education think only of the children with a high chance of academic success. In my opinion, the apparent query is who has the right to judge that only mentally advantaged children should be afforded the opportunity of a normal classroom education? After all, more than just academics are learned in the classroom. Social interaction skills, for instance, also play a huge role in the education process. Simply because mentally disabled children do not have great academic potential does not mean they should be stripped from the experience of attending a regular classroom. In an investigation done by eight graduate students, ninety-three students from two inner-city public elementary schools were observed. The reason was to scrutinize the dissimilarities amongst apprentices with learning inability, students with little educational accomplishment, and learners with regular educational success. In each of the 22 classrooms involved in the study, two children labeled as learning disabled were mainstreamed. To some extent unexpected outcome of the trial was that the students with education disabilities showed a better school commitment than the learners with small attainment. In addition, the pupils with learning disabilities demonstrated a huge attention in the school lesson and, as a result, established more awareness from their teachers. The data received from the research investigation proves that disabled children, like other children have the desire and self-motivation to learn. This fact contradicts the statements made by opponents of special education, who claim that learning disabled children in the regular classroom will bring down the level of learning of the average students. Instead, it seems from the outcome of the investigation that the opponents of special education need to admit that it could be the children with low academic attainment, rather than the children with learning disabilities, that bring down the average students’ level of learning. Although children with learning disabilities may not fare as well on tests as low or average achievers, their presence in the regular classroom certainly will not hinder the success of the other students. It is a known fact that students will respond according to the expectations placed on them (Denny Taylor, 1990). Another concern of many protesters of special education is that learners with disabilities have social difficulties. They believe that learning-disabled students that are incorporated into the standard classroom will become outcasts. I agree with who claim that the special education of disabled students results in better socialization skills for the disabled children. In a study of the social relationships of students in special education classrooms, researchers found that learners with disabilities were well incorporated into the regular classroom social setting. The results clearly disprove the concern that students with learning disabilities would be outcasts in a regular classroom. Another advantage of special education pointed out by experts is that exceptional children in a mainstreamed classroom will learn to accept people despite their differences. Nondiscrimination is an important life lesson, and special education provides the opportunity for children to learn it. In addition to reducing discrimination among peers, special education promotes a system of cooperation. Students are forced to work together and create a cooperative, not competitive, environment. All of the previous listed advantages of special education are part of the goal of mainstreaming which is to â€Å"create a classroom/community where all children can work together, learn, and develop mutually supportive repertoires with peers and adults. †Realizing mainstream or special needs education depends on many factors outside and inside the school. Mainstreaming or special needs education should be part of an encompassing development in society, in which the concept of disability and the position of people with disabilities and/or special needs are changing. In this perspective, persons with special needs should be seen as citizens who have rights within the society as a whole, and no longer should they be seen primarily in terms of their need for special care and treatment; the last to be treated for reasons of efficiency and convenience in special settings. Regardless of special need (handicap or disability), everybody should be treated as an integral member of society. The particular services essential must be offered inside the structure of the communal, learning, physical condition, and other services accessible to all associates of society. Without a solid inclusion-oriented people, comprehensive schools are not possible. Inclusion in education should be measured as one of the numerous features of inclusion in society (Mary Konya Weishaar, 2000). Solution to the Issues: A main task for the administration is to generate sufficient circumstances for the completion of inclusive or special needs education. Without sufficient government involvement, and without the government playing a leading role in promoting legislation, giving financial support, and developing policies, inclusive education will only receive lip-service. An obvious, complete, and decisive strategy declaration might take steps as a means to all stakeholders in teaching: policymakers, majors, educators, parents, amalgamations, non-government associations, referring organizations, and other experts. Schools and, therefore, principals, teachers, and parents are the active agents in the process of developing and implementing plans for mainstream or special needs education. Special education depends heavily on how schools organize their education and what teachers do in their classrooms. If the uniqueness of every child is the central focus of the school system, then finding manageable ways to meet those specific, individual needs is the main responsibility of the regular classroom teacher. Special education is not just an issue of placement of a special needs student in the regular classroom setting; it means both innovation and changes in regular schools as well as in special education schools (Arlene Sacks, 2001). Conclusion: The focus of the inclusive, special needs approach therefore is to support the regular special education school system, that is, the management, the regular classroom teacher and others involved in the teaching process. It should be part of a total school-wide reform resulting in some fundamental changes of policy, philosophy, structure, organization, curriculum, the instructional process, and the management of resources of the regular school. The most important meaning in this attitude modification ought to be that a regular instructor senses an ethical and societal obligation, and is capable and prepared adequately to offer teaching to learners with special wants, making utmost utilization of the resources that are offered. In order to achieve this attitude change, pre-service and in-service training should be provided, not only for teachers working in the program but also for principals and other personnel involved. The true coordinators of the special education process are the teachers. Each pair of teachers that work together must have the desire to teach all children in the least restrictive environment. The extra time and planning involved in creating such an environment requires an enormous amount of devotion. Jamaicans owe everything to the caring teachers who go out of their way to help our country’s children. If only everyone could see the benefits reaped from special education instead of showing a stubborn resistance to change, more children would gain the opportunity to succeed in life. Children are our future, and each child, regardless of intellectual capability, deserves a fair chance. References: Taylor, Denny. 1990. Learning Denied. Published by Heinemann. Hofstra University Foreword by William L. Wansart Weishaar, Mary Konya. 2000. Inclusive Educational Administration: A Case Study Approach. Published by McGraw Hill Sacks, Arlene. 2001. Special Education: A Reference Handbook. Published by ABC-CLIO
Wednesday, July 17, 2019
Compare The Strengths And Limitations Of A Range Of Assessment Methods
Comp are the strengths and limitations of a localize of assessment methods with reference to the inevitably of man-to-man pupilsDirect ceremonial in the primary consultation of gathering inference within NVQs as it is the most appropriate dash of presenting contrast occurring bear lulu. Youre watching the outlook function out his routine plough tho on the other(a)(a) hand the earth-closet buoydidate may per kind for you or exit very nervous with you watching. Performance picture demands consistent and repeated performance to the infallible standard.Work products talent be pre op considers, job descriptions, avocation rosters, check lists, accident forms, policies and procedures, records of phone calls, records of commensurateness communication book records.Work products about clients or staff should not be photocopied and raise in the portfolio. Assessors should view them and fill in the relevant sheet showing what was read, where its kept and for which PCs, it is relevant and attach it to an yard ledger sheet.The candidates contribution to the Work Product desires to be made clear. Putting in an organisational form _or_ system of government or procedure does not show evidence of the candidates skill or knowledge un slight at that place is evidence to show. They understand the policy or procedure or they have utilise it to their own area of work or they have trained their staff in it or they have determinationd the policy or procedure.Generally certificates only go out conclusion of attendance at a communication channel and are not a demonstrate of knowledge or competence. Assessors may accept to ask questions to test competence or knowledge. Some assessors now show validation of competence across defined situations and this provides thoroughly evidence. If candidates are keen to keep certificates in their portfolio dont discourage them, these could be kept in the Supporting Evidence section at the back.Check and fill in the Witness Status List at the front of the candidates portfolio with regards to who can be used as a witnessA witness should ideally hold the NVQ assessor award and be in a supervisory capacity to the candidate. Colleagues can present Witness statements but in a small environment issues of pressure and tacit consent can arise.Assessors can use witnesses to have the content of a Candidate composing by writing a backing statement at the end of the evidence record sheet. There are both types of witness the expert witness and the non-expert witness.An expert witness is someone effrontery the region of regularly and systematically observing and inform on candidates when they are performing tasks which bring evidence towards an NVQ and who is occupationally competent, with the necessary expertise in the area for which they are providing testimony. This information should be noted by the assessor.Briefed by the QA to project that they understand the standards to which the evidence relates because the expert witness testimony is more rigorous and covers a wider range of the candidates performance, it ordinarily has greater weight than the testimony of other witnesses. Non experts my also be used as witnesses, however, their evidence may be less reliable than that of the expert witness as they are unlikely to be acquainted(predicate) with the standards being assessed.Assessors must judge the hardiness of all witness testimonies. NVQ building blocks cannot be achieved by relying on witness testimony alone.Achievement of an NVQ unit will always involve observation of the candidate by a fitted assessor taking account of the evidence provided by witness testimony.Simulation This is where the candidate cannot provide evidence to cover PCs and whereasking questions may be insufficient. Examples might be dealing with a health emergency or working with someone who challenges the service.Recognising Prior LearningSTRENGHTS1. If a disciple had a previous rpl , it can be used to acquit their other assessments. Accrediting their prior learning assessment makes a learner feel that any work done in the past in this area was not a yen of time 2.qcf is giving learners the opportunity to use rpl more and they define it as a method of assessment that considers whether a learner can demonstrate that they can hit the requirements of a unit through knowledge, understandingand skills they already possess and do not motif to develop through a course of learning. Limitations1.may be time consuming for the assessor as will need to validate the rpl not all of it may be relevant to the current criteria they are assessing. 2.each assessor needs to check the direction for their relevant qualification, as the guidance varies for varied qualifications.Written questioningStrenghts1.Can take the form of essays, short firmness questions or multiple choice questions. gip and multiple choice questioning are examples of objective scrutiny as on tha t point is only one correct answer. This form of assessment is quick and easy to starting line wich means feedback can be given quickly to learners.Limitations1.Multiple choice questions can be guessed if the learner is unsure so they might not be the best way to get an accurate measure of whether the learner has understood something. If more depth on short answer questions is requied, essays can be used to assess understanding, literacy and high train comprehension although they take time for the learners to pinpoint and for the assessor to mark.Oral questioningStrenghts 1.Can form a collateral or backup assessment to check for comprehension. They can be used to support theory while the learner is practising their skills or at work and they can be adapted or changed quickly depending on the situation. 2.open oral questions should be used to hold out the information from the learner. Limitations1.Assessors should be elaborate not to use closed questions unless testing agreemen t.
Tuesday, July 16, 2019
Marketing Plan: Product and Performance Essay
Marketing Plan: Product and Performance Essay
As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.
Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.
Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.
Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style††¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.
Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.
Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.
Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.
Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.
Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.
PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.
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